Lana Del Rey has yet to release an album, and she is already the “new singer music bloggers love to hate.” If you follow my link, you'll find more links, and I'll provide you
with even more links, ad nauseam. I might beat the dead horse
that I'm slightly frustrated and complaining about. The rehashing,
reviewing, self-conscious writing I provide is a necessary evil and
part of the whole point.
The source of Lana-Del-Rey-induced
blog-angst is her image. Her music video for “Video Games” was the trigger, drawing a lot of wanted (or perhaps unwanted)
attention. The lo-fidelity video reminded me of disconnected nostalgia:
vapid celebrities, young people having way too much fun, and Lana,
with collagen-filled, pouty lips and a retro coiffure. The song is
deliberately paced, and the modern lyrics about video games and 21st
century disconnect contrast her “gangster Nancy Sinatra" package. The aesthetic and sound has appeal but at the same
time feels calculated.
“Video Games” has given Lana Del
Rey internet fame or infamy. The internet fame has generated a large
amount of attention. With a little research, people learned that Lana
Del Rey is the reincarnation of Lizzy Grant, a normal-looking blonde
with normal lips, hair, and clothes. Lizzy Grant flopped a couple of
years ago, ignored by the same medium that has carried her in the
past couple of months. Is Lana Del Rey a phony, alt-poser? Is she sincere? Is she a reverent calculator? There is no doubt that Lana
Del Rey is calculated. It doesn't matter who is doing the
calculating. What matters (but isn't that important) is that the
blogosphere has super-sized “Lana Del Rey's” image.
For better or worse, the music
blogosphere has become an exhaustive, saturated form of
entertainment. The content is overwhelming, too interconnected,
constantly moving, creating torrents of not-that-important
controversy. There is too much commentary on commentary; and then
there is the commentary on the commentary about commentary; and most of
the commentators take themselves very, very seriously. They want you
to read their ideas, agree or disagree with them, and generate a bigger
commentary with your friends. The content generators enjoy their
roles as taste-makers, a sort of gate-keeper of cool. Some writers
are sincere. Some are self-absorbed. And the serious ones like to
think that they are upholding something bigger and meaningful.
With too many people wanting to do the
same thing, writing about music has to deal with the limitations of
time and space. The writers who want to be read must distinguish
themselves. How to do this? Stay extremely, intensely current; create
a musical stream of consciousness with a lot of noise. It turns out
that everyone has the same idea. The same things are being covered
over and over. In recent years, the meta-blogger has filled the space
traditional bloggers left unoccupied, rising in prominence. Writing
with a lot of pretense, using irony as a guard, some meta-blogger
make fun of someone or some blog while trying to make some bigger,
serious point. The serious point is made in between the lines of
tired humor.
Lana Del Rey is central to this post
because she incited the music blogosphere's symptoms: guarding,
rebound tenderness, paranoia, malaise, hyper-sensitivity, etc., etc..
The sad thing, though, is that the symptoms are self-inflicted, not
Lana's fault. Blog A supports Artist X. Blogger B claims that Artist
X is a phony and takes a shot at Blog A. Blog A indirectly responds
to Blogger B, explaining their stance re. Artist X.
Blogger B makes fun of Blog A for being defensive. You get the
picture. Blogs read each other; meta-bloggers read a lot of blogs and push buttons, creating an environment where everyone is pushing each others' buttons. The music blogosphere has a sizable readership that demands constant information and stimulation. With an increasing readership and self-perceived sense of importance, how will music blogs react to this demand? Will “the indie underground’s self-conscious [cause] slippage toward E!-networkreality-show fodder”? If online music writers have trouble writing about meaningful things, will "u still [bb] in2 blogs"?
With respect to Lana Del Rey, the blogosphere has proved to be informative and exhaustive. An artist's image affects our
perception of their music. Artists have consciously or unconsciously
used images to enhance their agenda. As consumers of the music (especially indie music), though, we hope that the image is sincere, true to the artist. If an
image is fake, it's easy to associated the work with a dirty,
cheated feeling. When I listen to Lana Del Rey's other songs, I
hear something different from “Video Games.” The music is closer
to Lizzy Grant's strengths, i.e. jazz-pop; it's like LDR wants to
develops a persona; she wants to be an entertainer; and that is how I
will evaluate her. Sure the blogs have influenced the way
I hear and see her perform. I hope that I can still form opinions on
my own, though.